Graphic Designers
Rachel Pachilis: https://rachel-pachilis.com/
Ethan Constant: https://epconstant.design/
Chobani Research
To start off our project, we began researching Chobani's brand, as well as the products they currently offered.
Market Research
After Researching Chobani themselves, we went and looked at how chobani was being portrayed on retailer shelves compared to other products. Not being noticed on the shelf is one of the biggest problems to solve in this project.
After looking at some retail stores, we then purchased competitive yogurt brands that were also located in the non-dairy section. Here we looked at what these other brands did and did not do well, compared to chobani's product line.
After looking at competitor products, we began researching information about the non-dairy food industry.
Our Product Concept
After looking at everything previous, it was time we looked at what we wanted our product concept to be, including ingredients and flavors.
Problem Statement
Once the overall research phase was completed, it was time to start the concept phase.
This is ultimately the flavor and ingredients we chose for our yogurt concept.
Branding and Graphic Design
The branding (above) and the graphic design (below) is work that Rachel Pachilis and Ethan Constant did. Besides coming up with some name ideas, I did not do any graphic or branding work.
Packaging Concepts
Work that involves packaging and form concepts is work that I did on this project.
Final Graphic Choices
All Graphic work was done by Rachel and Ethan. Information about them can be found at the top of the page!
Final Packaging Choices
Fruit on the Bottom - Solidworks
All solidworks work was done by me.
Flip - Solidworks
Drinkable - Solidworks
Renderings
Final Product Renderings
These final renderings with the graphics were done by Ethan Constant
Our Final Product
